Patient Counselling and Communication Skills Exposure to Chinese Medicine plus Complementary and Alternative Medicine Pharmacy Enrichment Experiences in Hong Kong and beyond via International Exchange Programme A key characteristic of the programme is to enhance students’ proficiency in providing primary healthcare services, particularly patient education. Students have various opportunities to acquire patient counselling and communication skills step-by-step while the level of mastery will gradually increase with the magnitude of complexity in a range of situations. The programme equips future pharmacists in Hong Kong with the knowledge of Chinese Medicine as well as Complementary and Alternative Medicines (CAM), including herbal medicines, nutraceuticals, healthcare products and cosmetics commonly used by local patients in conjunction with Western medicines. The Enrichment Modules will encourage pharmacy students to seek tailored placement at either academic institutions or non-profit community service organisations. The programme aims to encourage social-minded students to translate knowledge into practice, contribute to society, and broaden their horizons beyond pharmacy while establishing their interpersonal networks across different sectors and professions. This enrichment experience can enhance students’ understanding towards the local community and raise their awareness of social issues, inspiring them to proactively contribute to society in their future careers. It also allows students to build cross-sectorial networks to promote social innovations and build positive social capital in Hong Kong. The students’ enrichment experience reflects the culmination of their personal and professional development throughout the BPharm study and its fruits. Our BPharm students also have the opportunity to participate in an international exchange programme. Our department has established strong links with the pharmacy departments of University of Rouen (France), Sojo University (Japan), King’s College London (UK), University College London (UK), University of Illinois Chicago (USA) and University of Sydney (Australia). 07 BACHELOR OF PHARMACY
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